Film.
Culture.
Impact.
We connect the ambition of a release
with the energy of its audience.

Big-picture thinking.
Close-up understanding.
Cartwright - Prochak Consultants is an independent film marketing and experiential consultancy. We work at the intersection of entertainment, audiences and culture.
From release positioning to the room everyone wants to be in, we bring a connected perspective to campaigns across studios and international territories.
From first thought
to lasting impression.
01Film-release strategy
Shape the story around the story. Positioning, audience insight and integrated marketing strategy that connects a release with the people who matter.
- Campaign positioning
- Audience & cultural insight
- Integrated launch thinking
02Experiential marketing
Take a film beyond the screen. Develop participatory ideas and cultural activations that give audiences a reason to engage, share and remember.
- Creative activation concepts
- Audience participation
- Partner collaboration
03Live events & parties
Build the moment people talk about. Connect event concept, atmosphere and guest experience for launches, premieres, celebrations and after-hours gatherings.
- Event concept & direction
- Premieres & launch moments
- Parties & guest experience
04Studios & territories
Keep the ambition connected while making the approach locally relevant. Strategic consultancy across studios, partners and international release teams.
- Cross-territory perspective
- Local-market relevance
- Studio & partner alignment
Different disciplines.
One connected idea.
A visual exploration of our practice. Artwork is illustrative, not client campaign photography.
The release is
just the beginning.
What’s your
next big moment?
A release. An experience. A new direction.
Let’s start with the ambition.